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Class search by Subject Area

Data is correct as at Thu, 25-09-2014 01:10:09 EST	Go To	New search by Campus/Subject Area
Data is currently published for 2014 and is subject to change.	Go To	New search by Teaching Period

Undergraduate

Subject Area Listing

Code	Course Title	Units of Credit

MARK1012	Marketing Fundamentals	6

MARK1014	Customer Relationship Management	6

MARK2051	Consumer Behaviour	6

MARK2052	Marketing Research	6

MARK2053	Marketing Communications and Promotions Management	6

MARK2055	Service Marketing and Management	6

MARK2060	Event Management and Marketing	6

MARK2071	International and Global Marketing	6

MARK2084	E-Marketing	6

MARK2101	Industrial Training Experience 1 (Co-op)	12

MARK2999	Industrial Training 1 (Co-op)	12

MARK3054	Market Analysis	6

MARK3081	Distribution Strategy and Retail Channels	6

MARK3082	Strategic Marketing Management	6

MARK3091	New Product and New Service Development	6

MARK3092	Brand Management	6

MARK3202	IndustrialTraining Experience 2 (Co-op)	12

MARK3999	Industrial Training 2 (Co-op)	18

MARK4204	Thesis (Marketing) Part A	6

MARK4205	Thesis (Marketing) Part B	18

MARK4210	Business Research Methods in Marketing	6

MARK4211	Research Seminar in Marketing	6

MARK4212	Quantitative Methods and Models in Marketing	6

MARK4213	Contemporary Research Methods in Marketing	6

MARK4214	Seminar in Consumer Behaviour	6

MARK4999	Industrial Training 3 (Co-op)	18

Postgraduate

Subject Area Listing

Code	Course Title	Units of Credit

MARK5700	Elements of Marketing	6

MARK5800	Customer and Market Analysis	6

MARK5801	Marketing Management	6

MARK5810	Marketing Communication and Promotion	6

MARK5811	Applied Marketing Research	6

MARK5812	Distribution, Retail Channels and Logistics	6

MARK5813	New Product and Service Development	6

MARK5814	e-Marketing	6

MARK5815	International Marketing in Asia	6

MARK5816	Services Marketing	6

MARK5817	Contemporary Issues in Marketing	6

MARK5819	Non-Profit and Social Marketing	6

MARK5820	Events Management and Marketing	6

MARK6000	Marketing Management: Contemporary Analytical Perspective	6

MARK6001	Strategic Skills for Marketers	6

MARK6002	Creativity, Innovation and Change in Marketing	6

MARK6003	Marketing Consulting Project	6

MARK6004	Business-to-Business Marketing	3

MARK6005	Services Marketing Management	3

MARK6006	Customer Relationship Management	3

MARK6012	Understanding Buyer Behaviour	3

MARK6013	Consumer Insights	3

MARK6017	Analytical Methods for Market Segmentation	3

MARK6020	Product and Brand Management	3

MARK6021	Integrated Marketing Communication	3

MARK6022	Advertising and Promotion Implementation	3

MARK6024	Advanced Marketing Strategy	3

MARK6025	Strategic Digital Marketing and Customer Experience Management	3

MARK6123	Advanced Topics in Marketing 2	3

Research

Subject Area Listing

Code	Course Title	Units of Credit

MARK5000	Research Marketing Full-Time	24

MARK5001	Research Marketing Part-Time	12

MARK8992	Seminar in Consumer Behaviour	6

MARK8993	P/T Masters in Marketing Thesis	12

MARK8994	F/T Masters Research Thesis Marketing	24

MARK8995	Business Research Methods in Marketing	6

MARK8996	Research Seminar in Marketing	6

MARK8997	Quantitative Methods and Models in Marketing	6